Building the product is only half the work
Practical notes on product, distribution, customer discovery, and finding the first customers who care.
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Six practical notes for early stage foundersEarly stage go to market
The Complete Go to Market Stack for Early Stage Founders
Why finding customers should connect web research, social conversations, enrichment, email outreach, and learning instead of forcing a founder into five disconnected tools.
Startup distribution plan
A 30 Day Startup Distribution Plan for a Team of One
A practical month long routine for finding customer conversations, contributing useful replies, improving your message, and deciding what deserves another month.
Reddit marketing for startups
What I Learned From 100 Reddit Replies
I spent four weeks learning how to start useful Reddit conversations. Genuine replies mattered more than posting or pitching.
Founder-led distribution
How a Blog Post Probably Got Me My First User
I think a blog post brought Mangos AI its first user. The uncertain attribution may be the most useful part of the lesson.
Early users and distribution
How to Get Your First 100 Users Before You Finish the Product
Use early community conversations, a landing page, a waitlist, and a prototype to learn what deserves to be built before betting everything on launch day.
Product and distribution
Your Product Can Be Ready While Your Go to Market Is Not
A working product does not automatically create a working path to customers. Learn how to identify which side is holding back growth before deciding what to build next.